Primrose Hill is regarded as one of the most beautiful parks in London, famed for its panoramic views of the city and equally beautiful village; but how did it become such a special neighbourhood?


Separated only by Prince Albert Road and ZSL London Zoo, Primrose Hill forms an extension to Regent's Park.

The top of the Hill is almost 65 meters above sea level and, with the surrounding trees kept short, the field of vision is truly impressive.  The hill is one of six protected viewpoints in London and features a York stone monument inscribed by 18th Century poet William Blake (one of many local literati):

I have conversed with the spiritual sun. I saw him on Primrose Hill.

Historic Roots

Although London is now a sprawling metropolis, Primrose Hill preserves itself as a capsule of the capital’s past. The hill has seen centuries go by - historically playing host to duels and prize-fights, far from the serene picnic and kite flying spot that it is today.

Like neighbouring Regent’s Park, Primrose Hill was once a dense forest inhabited by wolves, stags, boars and deer, and used as hunting grounds by Henry VIII, who acquired the land during his reign. Henry VIII  sold the land to Eton College in the 17th Century and it was then that the park was given its name, testimony to its hillsides that became covered with yellow primroses after Eton cleared the rugged woodland.

Illustrated map Primrose Hill

In the mid-19th Century, an Act of Parliament secured the land as public open space, with a view to extend the green available to the poor people of north London for open-air recreation.

The park is since Grade II listed within the Register of Historic Parks and Gardens by English Heritage for its special historic interest.


Primrose Hill's bohemian ambiance far outdates the line-up of celebrities who call the area home today, including Jude Law, Suki Waterhouse, and Stefano Gabbana. In times past, philosopher Friedrich Engels, and poets Sylvia Plath and WB Yeats were amongst the famous who settled locally, reveling in the creative yet serene atmosphere. The Primrose Hill area remains as glamorous as the individuals who frequent the restaurants, quaint cafés and one-off boutiques along its pretty streets.

Princess of Wales pub Primrose Hill - Instagram @princessofwalespub

Princess of Wales pub Primrose Hill. Credit: Instagram @princessofwalespub

A unique opportunity in a very special location

Our one-off, design-led gem, The Elsworthy Collection, is positioned adjacent to the entrance to Primrose Hill Park on Elsworthy Road, a pocket of exceptional desirability.

Due for completion in October 2018, The Elsworthy Collection is made up of six impressive properties across three buildings, all within the Primrose Hill Conservation Area. The newly-built scheme boasts striking, high-specification interiors, while the façade is a careful replica of the surrounding 1880’s Arts and Crafts terrace.

Prospective owners will benefit from the practicality and sustainability of a superb new home while retaining the charm of a quintessentially British period exterior – an extremely rare find in the neighbourhood.

Reception room interior CGI - Elsworthy Collection

Elsworthy Collection - reception room interior CGI

The Elsworthy Collection aerial CGI

Contact us to arrange a viewing of The Elsworthy Collection or discuss a quote.
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